The Outcome
by Attain
An award-winning news publication for purchase data platform, Attain.
Attain is a permissioned purchase data platform that provides measurement, activation and analytics solutions to advertisers. I led the strategy, design and launch of The Outcome to drive awareness and consideration for Attain as an industry thought-leader and leading purchase data provider.
The Outcome features a vibrant visual identity with unique brand elements, inspired by Attain’s corporate visual identity. The website and email newsletter take cue from traditional digest-style publications, prioritizing clean layouts and striking visuals — allowing readers to navigate without friction.
Content leverages Attain’s permissioned transaction, demographic and psychographic data to provide readers with the latest trends in commerce, retail and digital advertising — explained in plain English.
Strategy
Visual Identity
Content
Web Design & Development
Ongoing Support
Getting The Word Out
In the weeks leading up to the launch of The Outcome, we engaged our target audience—media planning and buying agencies—through coffee cart activations. These events featured a vibrant color palette, clever copywriting and QR codes to facilitate seamless sign-ups, providing a personalized and memorable promotion.
Bespoke Merch
We designed bespoke branded merchandise to build awareness and excitement for The Outcome. Items like mints, notebooks and water bottles were thoughtfully created to reflect the publication’s identity and were gifted to Attain employees and clients, adding a personal touch to the promotional strategy.
I also developed an out-of-home advertising concept that exhibits Attain’s data in-use, drives awareness for the publication and incorporates the established visual identity of The Outcome.
This work led to several significant outcomes:
Increased Brand Awareness: The launch of The Outcome significantly elevated Attain’s visibility in the market as a thought leader and premier purchase data provider. Through engaging branded content and eye-catching visual identity, we captured the attention of key stakeholders, driving awareness within the advertising and data analytics industries.
Enhanced Market Positioning: By delivering digest-style content that distills complex transactional, demographic and psychographic data into easily digestible insights, The Outcome reinforced Attain’s position as a trusted, data-driven resource for commerce and digital advertising trends, strengthening consideration among potential clients.
Engaged Audience Growth: The seamless web and newsletter experience encouraged audience interaction and engagement, resulting in a growing subscriber base and increased traction with media planning and buying agencies. These strategic efforts successfully aligned Attain with industry thought leadership while keeping the brand top of mind and fostering client relationships.