Home Insights Narrative for Pinterest
In response to growing interest from brands within the home category, I led the development of the Home Insights Narrative — an initiative designed to engage potential advertisers and showcase Pinterest as a powerful platform for reaching home-focused audiences. The goal was to provide Pinterest’s enterprise sales team with compelling go-to-market (GTM) materials that would highlight key opportunities for brands.
As the lead creative on this project, I developed the concept, structured the narrative and wrote and designed all accompanying sales collateral and pitch materials. The initiative centered on three main objectives:
Create scaled GTM materials to spark interest among home-related advertisers.
Demonstrate how Pinners actively seek home content — such as decor, renovation and home buying inspiration — on Pinterest.
Identify white-space opportunities across key verticals, including financial lenders, home insurance, home decor, home electronics and paint manufacturers.
Working closely with our category insights lead, I analyzed Pinterest search and engagement behaviors, which shaped the insights and strategies presented in the narrative. The materials not only showcased how brands could connect with Pinterest’s home audience, but also offered actionable strategies for executing successful ad campaigns.
This Home Insights Narrative empowered the sales team with data-driven, visually engaging content that helped brands understand how to leverage Pinterest to reach their target audiences in the home category, positioning Pinterest as an essential platform for home-related advertising strategies.
